Spreading the conservation message - Are we doing it right?

Abstract

Sharing water knowledge The vast majority of environmental problems stem from human actions. Perceptions that Earth and all the life contained within it exist for human comfort alone contribute to the overexploitation of natural resources. For more than five decades psychologists and socio-psychologists have investigated the human-environment interaction, i.e. relationships between behaviour and various variables, such as demographics, personal values, and how these link with awareness, intentions and attitudes. Although there are interrelated links between awareness, knowledge, attitude and behaviour, none of these studies have been able to identify the ‘magic’ link to changing people’s behaviour towards the environment. However, it could be reasoned that if people do not see or are unaware of the state of their environment, they will neither be able to observe any changes of degradation, nor foster the desire to take action.

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